Bharti Airtel signed contract with IBM

Thebullishtrends: Bhartil Airetel share price closed on Friday at Rs.873.90(0.24%). India's leading GSM service provider Bharti Airtel has signed a 150 million dollar six-year agreement with global IT major IBM for implementation of IT systems to launch differentiated services in broadband, media, IPTV and DTH segments. As per this agreement, IBM would bring in its global expertise in areas including the telemedia business, distribution, enterprise segments and business resilience, Bharti Airtel said in a statement. Bharti would also strengthen its distribution and prepaid segment and provide a unified experience to its customers, under the agreement. IBM would support this by transforming the current IT platforms, which will enhance customer experience by supporting differentiated customer relationships. This will enable and support channel transformation, essential for rural market penetration.